Privacy Notice
PRIVACY NOTICE (Last updated November 2022)
Thank you for visiting our website, which is operated by Storm Media Limited (the “Company”). We are committed to providing you with an exciting and safe online shopping experience, as well as a high level of personal service that is synonymous with the Company. This commitment includes respecting and protecting the privacy of your personal information.
This Privacy Policy describes the types of information we collect from and about you when you visit our website (each a “Site”). The Sites and any features and functionality contained within them are collectively referred to as the “Services”. This Privacy Policy also explains how the Company may use and share your personal information, as well as your ability to control certain uses of your personal information.
By using the Services, you agree to the collection, use and disclosure of your information as described in this Privacy Policy, including the transfer and storage of your personal information in the United States/Canada/Hong Kong, and you agree to the Terms of Use which are incorporated by reference. If you do not agree, please do not access or use the Services.
Q: What information does the Company collect?
A: The Company may collect information from or about you in the following ways:
From the Company's interactions with you: We collect information about you and your transactions and other interactions with us. This may include using the Services, making a purchase, subscribing to our catalog, newsletters or email lists, entering sweepstakes, contests or other promotions, participating in a product review, survey or other similar programs, sending someone a gift or virtual gift card, or otherwise contacting us.
If you make a purchase from us, we may also collect your billing address.
Information You Provide About a Third Party: If you send someone else a communication from the Services, we may collect information such as that person's name, phone number, email address, and/or shipping address.
Automatically on the Site: We, or our service providers, may use cookies, web beacons/pixels, log files, JavaScript, and other technologies to collect certain non-personal information about visitors to our Site, users of our online services, and interactions with our emails and online advertisements, and to enable the Company to track analytics and certain statistical information. For example, we may collect information such as browser type, operating system type or mobile device model, web pages viewed, links clicked, IP address, mobile device ID or other unique identifier, sites visited before arriving at our website, the amount of time you spend visiting or using the site, the number of times you return to the site, or other clickstream or site usage data, emails we send that you open, forward or click on our site. Collecting this information and linking it to your personal information helps us tailor our website and improve your online shopping experience by remembering your preferences when you visit a particular site, and to identify site features, promotions, advertisements and offers that may be of particular interest to you and to retarget online and mobile advertising to the computers or devices you may use.
Third Party Sources: We may acquire information from other sources to update or supplement information you provide or that we collect automatically (such as information to validate or update your address or other demographic information), or when you connect with the Company through a third party (including through social media) based on your registration and privacy settings on those third party sites.
Combination of Information: We may combine information we receive from or about you, including information you provide to us and information we collect automatically through the Site, as well as information from other computers or devices you use, with information we collect or receive about you from other online and offline sources, or from other third party sources.
Third-Party Analytics and Advertising: We may also use third-party advertising, analytics, and tracking tools to better understand who uses the Site, how people use it, how to improve the effectiveness of the Services and related content, and to help us or these third parties deliver more targeted advertising to you across the Internet. These third parties may use technologies such as cookies, web beacons, pixel tags, log files, flash cookies, or other technologies to collect and store non-personal information. They may also combine the information they collect from your interaction with the Site with information they collect from other sources. We do not have access to or control over these third parties' use of cookies or other tracking technologies.
Q: What are my tracking options?
A: Some parts of the Site require cookies. By registering and using the Services, you consent to the use of cookies. If you do not accept the use of cookies, you cannot use the Services. Below is a description of the four categories of cookies and examples of how we use them to provide you with the Services:
- Strictly Necessary Cookies - These cookies are essential to enable you to navigate and use the features of a website and, without them, services cannot be provided. We use these cookies, among other things, to recognize and maintain your login status throughout your visit and to manage your shopping cart.Strictly Necessary Cookies - These cookies are essential to enable you to navigate and use the features of a website and, without them, services cannot be provided. We use these cookies, among other things, to recognize and maintain your login status throughout your visit and to manage your shopping cart.
- Performance Cookies - These cookies collect information about how visitors use the Services, for instance which pages they visit and if they receive error messages. This information does not identify you individually and is used in aggregate form to improve our Services.
- Performance Cookies - These cookies collect information about how visitors use the Services, for instance which pages they visit and if they receive error messages. This information does not identify you individually and is used in aggregate form to improve our Services.
- Targeting Cookies - These cookies are used to deliver online advertisements that are relevant to you and your interests and to measure the effectiveness of advertising campaigns. They may be placed on the Services by us or by our advertising partners with our permission. To learn more about targeting cookies and your ability to control their use, please see the Internet Advertising section below.
Our system may not respond to “Do Not Track” requests or headers from some or all browsers. We may use cookies or other technologies to provide more relevant advertising and to link data collected across other computers or devices you may use.
To understand the choices you have about receiving more relevant advertising or to manage your settings, please review the information below:
To learn more about managing your privacy and storage settings and to opt out of receiving third-party advertiser cookies, you may visit the Network Advertising Initiative opt-out page at http://www.networkadvertising.org/managing/opt_out.asp and www.aboutads.info/choices and follow the opt-out instructions. For information on how to specifically opt out of Criteo’s advertising services, please visit Criteo’s privacy policy at www.criteo.com/us/privacy-policy.
If you wish to prevent the use of your data by Google Analytics, Google has developed the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/.
In addition, information about cookies, including how to opt out, is available at www.allaboutcookies.org. On your mobile device, you can also adjust your privacy and advertising settings to control whether you want to receive more relevant ads.
We or our service providers may also use Flash cookies (also known as locally stored objects) or other similar technologies. A Flash cookie is a small data file placed on a computer using Adobe Flash or similar technology that may be built into your computer or downloaded or installed by you onto your computer. We use these technologies to personalize and enhance your online experience, facilitate processes, customize and remember your settings. Flash cookies can help visitors to our website, for example, adjust volume preferences associated with a video experience, play games and complete surveys. They help us improve our websites by measuring which areas of greatest interest to customers. They may be recognized by other websites or by our business partners. Flash cookies are different from browser cookies and the cookie management tools provided by your browser may not delete Flash cookies. To learn how to manage your privacy and storage settings for Flash cookies, visit http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html. If you disable Flash cookies or other similar technologies, you may not have access to certain features and services that make your online experience more efficient and enjoyable.
Q: How does the Company use the information it collects?
A: The Company may use the information it collects from and about you for any of the following reasons:
- To validate, confirm, verify, deliver, install and track your order (including to process payment card transactions, arrange for shipping, manage returns and refunds, maintain records of purchases you make and contact you about your orders, including by telephone) or to provide after-sales service for products you have purchased from us.
- To enhance your online shopping experience, including to recognize you and welcome you to the Site.
- To send you catalogs, information, newsletters, promotional materials and other offers from the Company or on behalf of our partners and affiliates.
- To provide you with customized site content, targeted offers, promotions and advertising on the Site, through third-party sites or applications, or via email, text messages, that are offered by the Company or other marketing partners and that may be of interest to you.
- To improve our sites, products/services, customer service and our customers' shopping experience.
- Use your data in an aggregated and non-specific format for analytical and demographic purposes.
- Protect the security or integrity of the Site and our business, including preventing and preventing fraud, unauthorized transactions, claims and other liabilities, and managing risk exposure, including identifying potential hackers and other unauthorized users.
- To contact you when necessary or requested, including to respond to your questions and comments and provide customer support.
As described to you at the time the data is collected.
Q: What information does the Company share with others?
A: The Company may share the personal information it collects from and about you in the following ways:
Company Affiliates: We may share the information collected within the Company's affiliates and any new additions to the Company's family of affiliates.
Co-Marketing Partners: Certain portions of the Services may be provided to you in conjunction with third parties, such as companies that provide products and services, rewards programs, joint sales programs, sweepstakes, promotional campaigns, and other jointly sponsored events. These services will identify the third party. If you choose to sign up for products and/or services provided through the Services, you will be providing your information to both the Company and that third party, or the Company may share your information directly with that third party so that the third party can market its products and our products and services directly to you.
Other Third Parties: The Company may share your information with partners, affiliates, and other third parties that we believe may have offers or be of interest to you.
Legal Disclosures; Security: The Company may transfer and/or disclose information it receives from and about you to comply with a legal obligation, to provide information to government authorities in accordance with applicable law, and when we believe in good faith that the law requires it. We also reserve the right to share information with law enforcement and other companies for fraud protection and credit risk reduction, to detect technical or security breaches, to enforce our Terms of Use or other applicable policies, or to protect the rights, property, safety or security of third parties, users of the Services, the Company or the public.
Sale of Business: In the normal course of business, we may sell or buy assets. If another entity acquires all or a portion of the Company or its family of affiliates, the information we have collected about you may be transferred to that entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against the Company or its family of affiliates, such information may be considered an asset of that company and may be sold or transferred to third parties. In the event of a sale or transfer, we will use reasonable efforts to attempt to require the transferee to use personally identifiable information provided through this website in a manner consistent with this Privacy Policy.
Service Providers: We use third-party service providers to perform certain services on our behalf when the information is necessary to perform their duties.
Aggregated or Anonymous Non-Personal Information: We may also share or sell aggregated or anonymous non-personally identifiable information to our affiliates, agents, service providers, business partners or other third parties for marketing, analytics or other lawful purposes. This type of non-personally identifiable and aggregated information cannot be used to identify you personally.
Text Marketing and Notifications (if applicable): By entering your phone number at checkout and making a purchase, subscribing through our subscription form or keyword, you agree to us sending you SMS notifications (for your order, including abandoned cart reminders) and SMS marketing offers. Text marketing messages will not exceed X per month. You can unsubscribe from future text messages by clicking the unsubscribe link. Sending text messages or using automations requires you to enter phone numbers or recipient names into our importer. We store and use this data to provide you with analytics and campaign results, including message delivery status, sent status, and in some cases, whether the purchase resulted in a sale. If you decide to use our link shortener in text messages, we will collect information about whether or not the link was clicked and use it to display the results in your analytics. Any other third-party services you may decide to use outside of smsbump.com (third-party link shortener, GA tracking, etc.) will refer you to their specific third-party policies that you will need to agree to. When sending SMS messages, we pass the data to our SMS carrier so they can deliver it. The information is only shared with our carrier when initiating a marketing campaign. If your recipients no longer wish to receive messages, they should reply to the message with STOP or contact us at the email address below so we can unsubscribe them.
Q: How can I access, update, or delete my information?
A: If you have made a purchase, you may also contact our customer service team at the email address provided in the “Contact Us” section below to access or update this information.
You may also exercise your rights, subject to applicable law, to ask us to delete or restrict access to your personal information. We may need to retain information for purposes permitted by law, which will be explained to you where applicable.
Q: What choices do I have about receiving communications from the company?
A: If you make a purchase, you will automatically receive promotional emails and direct mail from the Company. We provide our customers with the opportunity to opt-out of having their information used for purposes not directly related to the placement, processing, fulfillment, or delivery of a product order. We provide you with the following options if you would prefer to opt-out of receiving information or materials that may be of interest to you:
Electronic Promotional Offers: At any time, you have the opportunity to opt-out of receiving promotional emails from the sender only by clicking on the “unsubscribe” link in the promotional emails you receive. Additionally, if you have an online account, you may change your email preferences by logging into the “Your Account” section of the website.
Direct Mail Promotional Offers: If you would like to be removed from our Company’s catalog mailing list, please contact a customer service representative by email to stop receiving paper catalogs.
Other contact: In any case, you can send us an email to the address indicated in the “Contact us” section below.
Q: What are California’s privacy rights?
A: If you are a California resident, you may request information about our disclosure of personal information to third parties or affiliates for their direct marketing purposes. To do so, please submit a written request to the following email address, specifying that you would like a copy of the Company’s “California Privacy Rights” notice: support@basiccgoods.com.com. Please include “Attn: California Privacy” in the subject line. We are not responsible for notices that are not labeled or sent properly, or that do not contain complete information. Please allow 30 days for us to process your request. You may submit such a request once per year.
Unaffiliated third parties are independent of the Company and if you wish to receive information about your disclosure choices or to opt out of communications from such third parties, you will need to contact such unaffiliated third parties directly.
Q: What about children's privacy?
A: Children's privacy is important to us, and the Site is not intended for children under the age of thirteen. We do not direct the Site to such children or knowingly collect personal information from them. If you are not 18 years of age or older, you are not authorized to use the Services. If the Company learns that a child under the age of thirteen has provided personally identifiable information on the Site, it will use reasonable efforts to remove such information from its files. Parents should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without their parents' permission or from accessing material that is harmful to minors.
Q: What about security?
A: We have taken certain physical, administrative, and technical measures to protect the information we collect from our customers and visitors to our site. While we strive to ensure the integrity and security of our network and systems, we cannot guarantee our security measures. When you enter sensitive information (such as credit card information) on our forms, we encrypt the transmission of that information using Secure Socket Layer (SSL) technology.
Q: What about other websites?
A: Our website may include links to third-party websites that are not affiliated with the Company. These websites may send their own cookies to visitors, collect data, or solicit your information. The privacy policies of these other websites may be very different from ours. We are not responsible for the privacy practices of these other websites and cannot guarantee the security of any personal information you provide to or that is collected by these third-party sites.
Q: Where and for how long is my data stored?
A: Your personal information may be stored and processed on servers located in the United States/Canada/Hong Kong and is subject to the laws of the United States/Canada/Hong Kong. The servers and databases in which information may be stored may be located outside the country from which you accessed this website and in a country where data protection and other laws may differ from your country of residence. Your personal information may be disclosed in response to inquiries or requests by governmental authorities or to respond to legal process in the countries in which we operate. You consent to any cross-border transfer of your personal information.
Personal information that we collect, access or process will be retained only for as long as necessary to fulfill the purposes for which it was collected, as necessary for our legitimate business purposes, or as otherwise required or permitted by law. Personal information that is no longer necessary to fulfill the identified purposes will be destroyed, erased, or made anonymous or depersonalized.
Q: What if I live abroad?
A: Our digital operations are conducted, in whole or in part, in the United States/Canada/Hong Kong. Regardless of your place of residence, you agree to have your personal data transferred to, processed, and stored in the United States/Canada/Hong Kong, and you permit the Company to use and collect your personal data in accordance with this Privacy Policy.
Q: How does the Company communicate changes to this Policy?
A: Any changes to our Privacy Policy will be posted here so that you will always know what information we collect, how we may use that information, and whether we may disclose it to anyone. By continuing to use the Site after changes to these Terms are posted, you accept those changes.
Q: Who should I contact if I have further questions or concerns about this policy? How do I make a complaint?
A: We encourage you to contact us if you have any questions or concerns about our privacy practices. Please feel free to contact Storm Media Limited customer service by email at support@basiccgoods.com. For unsubscribe requests, please contact support@basiccgoods.com. For any privacy related questions, please contact support@basiccgoods.com.
We are transparent about how we collect and use personal information and welcome your questions and concerns. If you have any concerns or complaints about how we handle your personal information, please contact us at support@basiccgoods.com. If you feel that we have not addressed your concerns or if you choose to do so, you have the right to lodge a complaint with a supervisory authority in the country where you reside and/or in the United States. You may contact the United States Federal Trade Commission regarding your concerns. For more information, please visit https://www.ftc.gov/faq/consumer-protection/submit-consumer-complaint-ftc.